How to Increase Website Traffic

11 Easy Ways to Increase Website Traffic

Website traffic tells you how many users visit your website. Here are the 11 proven ways to increase website traffic. Analytics tools like Google Analytics, Adobe Analytics, etc will often tell you the number of page views, unique page views, and many more.

You will need to understand On-Page SEO and link building to generate more visitors. But, when you’re just getting started, the most important thing to remember is that CONTENT IS KING. You will receive more visitors if you have content on your website. There will be fewer visitors to your website if it lacks content. If you have great content, there is a higher probability of showing up when people type in phrases around anything related to your website.

Step 1 – Get Active in Social Media

Active Social Media profiles will help you to build your brand and increase website traffic. Companies, brands, and organizations use social media channels to connect with their followers, increase awareness, and generate leads and business. Follow the below methods to improve the social media presence.

1. Include visuals in every post.
2. Create contests and share more videos.
3. Be proactive in listening to and responding to your online community.
4. Make sure you change your profile photos and cover photos.
5. Give people a reason to follow you.
6. Encourage tagging and use hashtags.
7. Explore Paid Social.
8. Never buy followers and fans.

Step 2 – Advertise

Paid search, social media advertising, and display advertising are some of the excellent ways of attracting visitors.

1. Paid Search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs).
2. Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
3. Digital display advertisement is graphic advertising that appears on Internet websites, smartphones, or social media platforms in the form of banners or other ad formats made up of text, images, flash, video, and audio.

Step 3 – Pay attention to On-Page SEO

Step 4 – Target Long Tail Keywords

Long-tail keywords are more specific keyword phrases that visitors are more likely to use while they are nearing a point of purchase or using voice search. Long-tail keywords are useful for enterprises who want their ads to appear in organic Google queries, however, they may be much more useful for advertisers running paid advertising campaigns.

Step 5 – Post your Content to LinkedIn

LinkedIn, the world’s largest professional social network, is also a valuable publishing platform, so it’s highly recommended to share your content on regular basis. Paid promotions will help you to increase your brand value within your industry. LinkedIn is a platform for the sharing of knowledge and ideas. This provides you with a place to learn cool stuff from Influencers. They keep publishing blogs, documents, and other industry-related information.

Step 6 – Link Internally

Internal links are the best way to create site infrastructure and distribute connection equity. This is advantageous because it encourages connection equity to flow across the web, increasing the ranking potential of each page. Internal links inform search engines about which pages on your web are relevant and should be highlighted. The greater the number of internal links leading to a specific URL, the more relevant it would look to search engines.

Step 7 – Start Guest Blogging

Step 8 – Start Building Backlinks

When one website links to another, a backlink is formed. Backlinks are also known as inbound or incoming links. Backlinks are considered as “votes” for a specific page by Google and other major search engines. Pages with a high number of backlinks usually rate high in organic search engine results.

Step 9 – Submit Your Content to Aggregator Sites

Websites that aggregate content are those that do not create their own original content. Instead, they collect content from other websites all over the Internet and “aggregate” it into a single, easily accessible spot. Few examples of content aggregator websites are Alltop, Popurls, The Web List, WP News Desk, Blog Engage, Travel Blogger Community, Feedly, News360, Techmeme, Panda, and many more.

Step 10 – Start a YouTube Channel

YouTube is an important marketing platform for almost every business in every field. Online video marketing offers a one-of-a-kind platform for businesses. Video marketing will help to create loyalty and define an organization’s authority. It also makes it easy to communicate with and engage clients. Follow the YouTube marketing strategy to improve your business.

Step 11 – Examine your Analytics Data