How to Optimize Your Landing Page
Do you want to know the secret to high converting landing page?
Landing Page Optimization (LPO) is the process of enhancing items on a website to increase conversions. Before you begin developing your landing page, you should have a clear aim in mind. Without concrete, specific goals, there’s no way to create an effective page. Landing page optimization is a subset of conversion rate optimization (CRO) which involves using methods such as A/B testing to improve the conversion goals of a specific landing page.
The Anatomy of a High Converting Landing Page
- The FIRST step is to clearly express your value proposition in a header. Only two of every ten individuals will read the rest of the copy on the page, even though eight out of ten will read your headline. So, if you can build an awesome headline with your value proposition, you will be able to get visitors to read the rest of your page.
- The SECOND stage in creating a landing page is to have a visual focus. Whether it’s a head picture, a product photo, a video, or any other visual focus on which you may grab the user’s attention. See, when someone reads a headline, you need to catch their attention with a visual, and you need to keep them reading. If you just have text and only text, and no visuals that people can watch, you’ll find that the conversions aren’t as great. The higher quality you produce, the better off you are.
- THIRD step is to describe the features and benefits. But it’s not just about the features; you should also highlight the benefits. Because of features you are not going to get more conversations. However, benefits are the primary key. People don’t buy because of the features; they buy because of the benefits. Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
- The FOURTH phase is to provide a single, targeted call to action. Many people think, “Oh, I’ve got a landing page; I’ll put a call to action everywhere.” You could do that. And it works for some products. But not for most of the people. So, it’s recommended to have a single focused call to action and eventually after that one call to action, you can have more later down. Once someone understand the features and benefits of your products or services, they are much more likely to convert.
- The FIFTH tip you want to do is include testimonials and other visual proof. Reviews are beneficial whether it’s a product or service. Reviews help people to know the truth, what they feel, if the product or service is useful or not.
- The SIXTH step is to provide a guarantee. Whether you’re offering a free trial with no credit card required, or you’re offering a 30 or 60-day money-back guarantee, those are fantastic offers. You want people to feel comfortable.
- The SEVENTH step is to include storytelling into your landing page. If you don’t use storytelling, you’ll notice that your conversions will diminish. Storytelling is so successful that you should incorporate it into all your landing pages.
- LAST step is the loading time. You can spend hours perfecting the perfect landing page with the perfect images and content, but all of it won’t matter if your loading time is high. Your landing page must load within a few seconds or else you will lose your user.