New Trends in Digital Marketing

New Trends in Digital Marketing

Before you begin to understand these trends, you must be well-versed in the fundamentals of digital marketing to take a more strategic approach towards implementation. So, we highly recommend going through the digital marketing articles. The top 15 Digital Marketing Trends have been written in this blog with references to the research and materials we have read to guard this learning experience. Trends in search, social, website, nurture & many more about different categories.

Top 15 Digital Marketing Trends

1. AI in Marketing

With the ability to collect, analyze, utilize and learn from the data, AI transforms digital strategies. As technology continues to advance, it will be able to enhance digital marketing strategies and provide valuable customer insights for organizations.

Do you know? The change has already begun!

Our social media channels are mostly adapted by AIs to ensure that our stay remains longer! AI is a complex algorithm that teaches itself by analyzing massive amounts of data about a specific field or topic and learning the patterns that work best.

artificial intelligence for SEO

To personalize content for each user, AI can digest and crunch large amounts of data. For example, Netflix, YouTube, Facebook, etc. Video content is shown to each user based on their interests and history. 

2. Voice Search Optimization

According to research, it’s been found that 55% of teenagers use voice search every day. Voice search optimized content allows businesses to reach new audiences because the results are frequently different than if the users typed in a regular text search. When it comes to text, we tend to scroll through the rest of the listings on a search results page. When using voice, the user is more likely to choose the first option that appears because it usually answers their questions satisfactorily.

It’s been projected that by the end of 2022 more than 50% of online shopping will be conducted through voice search.

voice search engine optimization

3. Conversational Marketing one the latest digital marketing trends

Conversational marketing is marketing that converses with customers. This can be accomplished using live chat, chatbots, voice assistants, or other forms of conversational AI. Conversational marketing entails communicating with your customers when and where it is most convenient for them. It could be a live chat, but it could also be Facebook Messenger, WhatsApp, or another form of communication.

conversational marketing platforms

Chatbots are an excellent way to start a conversation with visitors to your website. If a customer is looking for information, wants to schedule an appointment, or needs assistance with a problem, a chatbot can help.

4. Data Driven Marketing

To better serve their customers, the most successful marketers scrutinize their data. Companies collect more data than ever before. This gives you access to a wealth of consumer insights that can be used to guide business strategies. You can extract data from Google Analytics, Google Search Console, Adobe Analytics, and many more.

Marketing data will tell you:

  1. How much traffic your website receives, how long visitors stay on your site, and how many pages they visit.
  2. What products or services outperform others?
  3. How successful your marketing campaigns are at bringing in new customers.
  4. How many customers you keep and how many you lose over a given time period.
  5. What your open and click-through rates are for emails?
  6. What social media content generates the most engagement?
  7. Your customer satisfaction levels, as well as the areas where they are pleased or dissatisfied.
  8. People’s level of engagement with your brand.

5. Progressive Web Apps

Before start creating a progressive web app you must first understand the difference between web apps and native app. Native apps are designed to run for mobile devices and PWAs are designed to run within the web browser. Native apps are created using the platform’s programming languages (Objective-C and Swift for iOS and Java for Android), whereas PWAs use HTML, CSS, and JavaScript.

what are progressive web apps
Image Credits – radicle

PWA provides push notifications, a quick load time, and enhances the user experience of cross-platform web applications. However, you don’t have to download from an app store which is one of the many advantages that PWAs provide for businesses.

What are the benefits of Progressive Web Apps?

  1. When compared with native apps PWA have 36% higher conversion rate.
  2. Customers are more engaged with progressive web apps by 50%.
  3. The cost of maintaining progressive web apps is 33% lower.
  4. PWAs are up to 90% smaller than native mobile apps.
  5. A PWA’s average bounce rate is only 42.86 percent.

6. Personalization

If you want to outperform your competitors and stand out in the market, you must prioritize the personalization of content, products, emails, and so on. It is becoming increasingly important to ensure that your website and apps provide highly personalized and smooth experiences to their users. This distinguishes both the website and the app from the competition. One of the best ways to help your users enjoy their experience with your website and app is personalization.

Amazon Prime, Netflix, YouTube, etc are the best examples of the power of personalization; they have personalized recommended movies and other videos for each user.

7. Influencer Marketing

According to the researchers, influencer marketing is one of the fastest-growing customer acquisition channels, outpacing organic search, paid search, and email marketing. It is also the most cost-effective.

For every dollar spent on influencer marketing, businesses earn $6.50. Influencers can be well-known celebrities, YouTubers, or Instagrammers with large followings who can help spread the word about a brand or business via social media.

influencer marketing platform

8. Video Marketing

Video marketing is one of the top digital marketing trends and it is expected to remain at the top for the foreseeable future. Short videos play a vital role in digital marketing. According to Seotribunal, a video on your website is 50 times more likely to bring organic search results than plain text. Producing one video after another isn’t enough. You must ensure that you are well-versed in current video marketing trends.

How to do video marketing?

  • Livestreams on mobile
  • Short videos
  • User generated video content
  • Online training videos
  • Shoppable videos
  • Video advertising
  • Virtual events
video for marketing

9. Shoppable Content

Shoppable Content is any type of content, such as a picture, video, or article, that includes a direct link to a buyout portal. The click can either add the item to the consumer’s cart or take them to an online checkout flow where they can make an immediate purchase.

Shoppable content is a powerful business strategy because it makes it easy to find and buy products. More than a quarter of consumers between the ages of 16 and 64 now start their product searches on social media, so the ability to shop directly from there is important.

10. User Generated Content

User-generated content, also known as user-created content, is any type of content posted by users on online platforms such as social media and wikis, such as images, videos, text, and audio. UGC acts as social proof to promote your brand’s message, assisting you to increase your social followers, strengthen client relationships, create trust in the target audience, increase SEO value, increase sales, and many more.

user generated content
Image Credits – Forbes India

How to create user generated content?

  1. Reviews – More than 70% of consumers say they read product reviews before making a purchase. Reviews demonstrate to potential customers that your offerings are dependable. Ratings and reviews can help you increase traffic to your website, establish trust, and improve conversion rates.
  2. Hashtag contests – Hosting contests on social media, creating unique hashtags, and asking your fans to contribute to your hashtag are one of the great ways to generate UGC.
  3. Video content – Regardless of your content, video is an extremely effective approach to generate UGC. It has the potential to let your audience connect with you in ways that other forms of media cannot.
  4. Content for holiday season – Businesses can communicate with their customers in a variety of ways over the holiday season. Brands may become more human by empathising with their customers on an emotional level.
  5. Foster a community that wants to share – Foster a community around your brand. Followers from a loyal community can help your brand and business grow.

11. Geofencing (Location Based Marketing)

Geofencing is a type of location-based marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to trigger a targeted marketing action such as a text message, social media advertisement, email, or app notification. Geo-fencing occurs when a mobile device enters or exits a geographic boundary.

Geofencing will become increasingly important in marketing strategies for industries that need to convert digital users into loyal customers.

12. Hyperlocal SEO

Hyperlocal SEO is one of the latest digital marketing trends that are extremely beneficial to both start-ups and small businesses. It has never been easier for small business owners to use the power of digital marketing to gain customers.

Google’s new algorithmic push focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly personalized results to daily queries such as “dentist near me” or “where to buy groceries?”

Hyperlocal SEO
Image Credits – SEJ

13. Vernacular SEO

Vernacular SEO is the development of your website and SEO strategy for a language other than English. It entails creating entire websites, keyword targeting, advertising, and so on in your customer’s regional language. For example, if your company’s primary client base is in rural Karnataka, vernacular SEO would imply that your website, content, and advertisements are all in Kannada.

Vernacular SEO
Image Credits – art attack

14. Automated Bidding Strategies in Google Ads

Marketers spend a significant amount of time and resources manually optimizing their keywords and bids when running a Google Ads campaign. Automated bidding on Google Ads eliminates all guesswork and enables businesses to achieve their objectives more efficiently. Google analyses all of the data and adjusts the bids as needed to improve the performance of your campaigns.

Even though automated bidding isn’t a new concept, Google has made significant advancements in the last year, making it essential for digital marketing strategies in 2021.

15. Quora Marketing

Quora has always been perceived as a question-and-answer platform with little in the way of advertising or monetization.

Quora is an excellent tool for this type of marketing because you demonstrate value by providing detailed answers to audience questions. It’s important to remember that the goal of Quora is to answer questions in a meaningful way, rather than simply blasting an advertisement message to as many users as possible.

quora for marketing
Image Credits – ahrefs

Pradeep Unnikrishnan

A certified Digital Marketing Expert with 14+ years of experience in identifying & providing actionable profit-based Digital Marketing & Web Analytics solutions to multi-channel online businesses.

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