DONT MARKET YOUR B2B WEBSITE UNLESS YOU READ THIS FIRST

How to promote your B2B Website

Ultimate Guide to B2B Marketing

B2B marketing is referred to as business marketing. It enables them to resell products or services to other businesses or organizations, as well as incorporate them into their own products or services and utilize them to promote their efforts. It is a method of promoting business while also increasing profits.

Discover a range of B2B marketing tactics that will help you reach and connect with your target audience.

Build your brand

To develop your B2B business, you must tell a compelling stories and cultivate genuine customer connections.

1. Publish YouTube Videos – More than merely increasing social interaction on YouTube is available to B2B marketers. As a B2B marketer, you may create a brand community and reach brand unique audiences. Your YouTube channel may become an important tool in your content marketing plan before you realize it.
   
2. Recording Podcasts – Podcast listeners are a unique audience group for B2B businesses. According to recent podcasting studies, 74% of podcast listeners desire to learn new things and are more inclined to be active on social media and follow brands.
   
3. Writing Blogs – Google appreciates excellent B2B blog postings. Furthermore, an active blog demonstrates to prospects that you are intelligent and capable of solving their problems.
   
   Here are some ideas to help you create more successful B2B blog material.
   • Write a minimum of 600 words.
   • Keep sentences and paragraphs as brief as possible.
   • The more comprehensive your content, the more value it will give readers.
     
4. Creating value-driven social media posts – The social sphere has a lot to offer B2B companies, from nurturing consumers to exercising your industry impact. Social media is used by 75% of B2B purchasers to make purchasing choices. As a result, companies must prioritize the social channels that will best inform, inspire, and reach their customers.

Search Engine Optimization

Search engine optimization (SEO) is a digital marketing approach that aims to improve the visibility of B2B website pages in search engines such as Google and Bing.

Here are the key elements to a successful B2B SEO strategy:

1. Step 1: Build a Decision Maker Persona – The objective here is to identify WHO you will target with your SEO.
   
2. Step 2: Select Your Bottom-of-Funnel Keywords – A bottom of the funnel keyword is a search phrase used by a prospect while they are considering making a purchase.
   
3. Step 3: Find Top of the Funnel Topics – Identify a collection of top-of-the-funnel keywords and ideas.
   
4. Step 4: Optimize Your Product and Service Pages – Optimize your product page by analysing numerous aspects and identifying those that require improvement. You want to provide your consumers a positive experience. To do so, you must first understand what your consumers receive when they visit your product page.
   
5. Step 5: Create an Extremely Valuable B2B Blog – Blogging is an essential component of any legitimate B2B SEO strategy. B2B blogs assist you and your organization position yourself as a valuable resource in your industry.
   
6. Step 6: Create Backlinks for Your B2B Website – Link building is a must, if you want to succeed with B2B SEO.
   
   Here are some of the tips to get high-quality backlinks for your B2B site.
   • Guest blogging
   • Broken link building
   • Replicate competitors best backlinks
   • Get interviewed on podcasts
   • Create & submit infographics
   • Add your company on business-listing websites

Google Ads

Facebooks Ads

Facebook marketing solutions can assist you in meeting these new needs and expanding your B2B brand.

LinkedIn Marketing

Post content that your ideal customer would find valuable. Posting meaningful content can help establish yourself as a thought leader and contribute to building your B2B marketing brand.

Referral Websites

Referral traffic offers SEO benefits as well. When someone comes to your website from another site, they are typically following a link or engaging in some sort of social engagement. Google and other search engines regard these connections and social signals to be good ranking factors if they come from reputable websites.

Try publishing your websites to online directories, review websites, guest blog posts, industry forums, publish infographics and many more.

Email Newsletters

90% of consumers still check their email every day, which is why you should include email marketing in your B2B marketing plan. With email, you can continue to grow your brand while also enticing customers to purchase your services. If you can, start sending out an email newsletter once a week. You can’t afford not to send to your email leads as a B2B firm.

Email Drips

Retargeting

Just like email retargeting ads helps you stay in touch with your hottest leads.

For example, if someone is looking at the pricing page on your website then they are probably a hot lead. Then the next time they got on Facebook, YouTube or any other website and they saw an ad from you. Retargeting ads have very high conversion rates in comparison to ads targeting people who are completely unaware of your business and that’s because of people you are retargeting to aware of your business and therefore more likely to convert.

Push Notification

Video Marketing

Video marketing is quickly becoming the most effective B2B marketing technique. B2B Video Marketing is a type of content marketing that includes planning, creating, and sharing video content. B2B video marketing forms include YouTube videos, webinars/webcasts, video-podcasts, social media lives, and social native videos.

Landing Page Optimization

There is no formula for a perfect landing page. One of the most important aspects of any Internet marketing strategy is an effective B2B landing page. Landing pages that are effective excel in attracting prospects, holding their attention, and converting them with a call to action. Attractive headlines, lead generation form, testimonials, engaging content, supporting images & videos etc. are few essential elements that you must add to get higher conversion.

Reporting & Analytics

Google Analytics delivers a variety of reports that provide useful information about websites and visitors. Google Analytics allows you to analyze and create your own reports from scratch, allowing you to get important information about your visitors and utilize them to improve their experience and meet your goals.

1. Reports on traffic by day of the week, name, and hours
2. Report on the efficiency of visitor acquisition
3. Report on content performance analysis
4. Report on internal site search
5. Report on the external campaign
6. Report on social media traffic analysis
7. Report on event interaction
8. Analysis of goals based on traffic source
9. Report on long tail keyword analysis

Testing & Optimization

It is advisable to begin optimizing your sites on a bigger scale using A/B testing. After determining the optimal page through A/B testing, you may utilize MVT to fine-tune specific page components.